{"id":3066,"date":"2018-09-01T11:40:23","date_gmt":"2018-09-01T09:40:23","guid":{"rendered":"https:\/\/graffocean.com\/?p=3066"},"modified":"2019-05-23T15:20:34","modified_gmt":"2019-05-23T13:20:34","slug":"comment-bien-communiquer-lors-dun-salon","status":"publish","type":"post","link":"https:\/\/graffocean.com\/comment-bien-communiquer-lors-dun-salon\/","title":{"rendered":"Comment bien communiquer lors d’un salon"},"content":{"rendered":"

[et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.0.47″ custom_padding=\u00a0\u00bb0|0px|54px|0px|false|false\u00a0\u00bb inner_width=\u00a0\u00bbauto\u00a0\u00bb inner_max_width=\u00a0\u00bbnone\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.22.7″ width=\u00a0\u00bb100%\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″][et_pb_column type=\u00a0\u00bb4_4″][et_pb_blurb admin_label=\u00a0\u00bbDescription\u00a0\u00bb title=\u00a0\u00bbACTUALIT\u00c9\u00a0\u00bb module_class=\u00a0\u00bbtexte-vertical\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ header_text_color=\u00a0\u00bbrgba(250,66,58,0.3)\u00a0\u00bb header_font_size=\u00a0\u00bb32″ text_shadow_horizontal_length=\u00a0\u00bbtext_shadow_style,%91object Object%93″ text_shadow_vertical_length=\u00a0\u00bbtext_shadow_style,%91object Object%93″ text_shadow_blur_strength=\u00a0\u00bbtext_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ body_text_shadow_horizontal_length=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ body_text_shadow_vertical_length=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ body_text_shadow_blur_strength=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ z_index_tablet=\u00a0\u00bb500″ content_max_width=\u00a0\u00bb1100px\u00a0\u00bb]<\/p>\n

\u00catre pr\u00e9sent sur un salon ou une foire, est l’occasion de pr\u00e9senter vos nouveaux produits, d’accro\u00eetre votre notori\u00e9t\u00e9, d’entretenir de bonnes relations avec vos clients, partenaires ou prospects. Autant dire que votre communication se doit d’\u00eatre efficace \u00e0 toutes les \u00e9tapes, afin d’aborder cet \u00e9v\u00e8nement dans de bonnes conditions.<\/p>\n

Vous allez devoir\u00a0capter l’attention des visiteurs<\/strong>,\u00a0susciter leur int\u00e9r\u00eat<\/strong>,\u00a0les surprendre<\/strong>, tout en vous d\u00e9marquant de vos concurrents. Tout se joue en quelques secondes.<\/p>\n

Quoi de mieux qu’un objet publicitaire pour atteindre vos objectifs ?<\/h3>\n

Selon la F\u00e9d\u00e9ration Fran\u00e7aise des Professionnels de la Communication par l’Objet (www.2fpco.com<\/a>),\u00a097% des Fran\u00e7ais conservent les objets publicitaires<\/strong>\u00a0qu’ils re\u00e7oivent. C’est un support strat\u00e9gique dans un plan de communication, surtout lorsque la conjoncture est plus difficile, car son investissement reste mesur\u00e9 et il obtient d’excellent score de satisfaction.<\/p>\n

Face \u00e0 la publicit\u00e9 TV, la publicit\u00e9 par l’objet est un moyen beaucoup plus efficace pour cibler un march\u00e9 pr\u00e9cis, discr\u00e8tement et de fa\u00e7on personnalis\u00e9e.<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ z_index_tablet=\u00a0\u00bb500″]<\/p>\n

Voici quelques id\u00e9es d’objets qui pourraient bien bousculer les id\u00e9es re\u00e7ues :<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb3_5″][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ z_index_tablet=\u00a0\u00bb500″]<\/p>\n

L’incontournable : Le Stylo<\/b><\/span><\/p>\n

Que ce soit pour distribuer en grande quantit\u00e9 ou pour offrir \u00e0 vos plus fid\u00e8les clients, il existe un stylo pour chaque occasion. Incontournable dans une communication par l’objet, le stylo sera repris plusieurs fois en main par son utilisateur.\u00a079% des clients utilisent les\u00a0<\/b>stylos publicitaires<\/b><\/span>\u00a0re\u00e7us en cadeau par une entreprise.<\/span><\/p>\n

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Les plus attendus : Appareils et Accessoires Electroniques<\/b><\/span><\/p>\n

C’est tout simplement la classification de cadeau la plus attendue. Le produit qui repr\u00e9sente le mieux cette cat\u00e9gorie, est la\u00a0cl\u00e9 <\/span>USB<\/span>. Elle se classe en\u00a03\u00e8me position chez les femmes<\/b>\u00a0(apr\u00e8s les chocolat et le petit-\u00e9lectrom\u00e9nager) et en\u00a01\u00e8re position chez les hommes<\/b>. De la cl\u00e9 USB traditionnelle \u00e0 la cl\u00e9 \u00e0 la forme (\u00e0 partir d’un moule), son utilisation reste la m\u00eame mais elle est extr\u00eamement modulable. N’oubliez pas qu’un produit de bonne qualit\u00e9 v\u00e9hicule une bonne image de l’entreprise !<\/span><\/p>\n

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Le plus pratique : Le sac shopping<\/b><\/span><\/p>\n

Les foires et salons sont l’occasion pour les visiteurs de r\u00e9colter des catalogues, des brochures, des flyers… Bien souvent ils sont surcharg\u00e9s de documents commerciaux et quand ils arrivent \u00e0 votre stand ils ne peuvent plus prendre la votre ! En plus de leur rendre service en leur offrant votre\u00a0sac publicitaire<\/span>, ils v\u00e9hiculeront l’image de votre entreprise ou de votre produit sur les lieux de l’\u00e9v\u00e8nement et en dehors.<\/span><\/p>\n

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Besoin de communication pour un salon ?<\/p>\n

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Le plus personnalis\u00e9 : L’objet repr\u00e9sentant votre activit\u00e9<\/h3>\n

Graffocean vous proposons une tr\u00e8s large gamme d’objets publicitaires<\/strong>. Parmi plus de 20 000 r\u00e9f\u00e9rences, trouvez le produit en lien avec votre activit\u00e9, d\u00e9marquez-vous de vos concurrents et marquez l’esprit de vos prospects.<\/p>\n

[\/et_pb_text][et_pb_image _builder_version=\u00a0\u00bb3.22.7″ src=\u00a0\u00bbhttps:\/\/graffocean.com\/wp-content\/uploads\/2019\/05\/catalogue-graffocean_5979f62f8f1c5.jpg\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00catre pr\u00e9sent sur un salon ou une foire, est l’occasion de pr\u00e9senter vos nouveaux produits, d’accro\u00eetre votre notori\u00e9t\u00e9, d’entretenir de bonnes relations avec vos clients, partenaires ou prospects. Autant dire que votre communication se doit d’\u00eatre efficace \u00e0 toutes les \u00e9tapes, afin d’aborder cet \u00e9v\u00e8nement dans de bonnes conditions. Vous allez devoir\u00a0capter l’attention des visiteurs,\u00a0susciter […]<\/p>\n","protected":false},"author":1,"featured_media":3074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-3066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseil-communication"],"yoast_head":"\nComment bien communiquer lors d'un salon - Graffocean, Agence de Communication Vend\u00e9e \u00e0 Challans et Noirmoutier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graffocean.com\/comment-bien-communiquer-lors-dun-salon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment bien communiquer lors d'un salon - Graffocean, Agence de Communication Vend\u00e9e \u00e0 Challans et Noirmoutier\" \/>\n<meta property=\"og:description\" content=\"\u00catre pr\u00e9sent sur un salon ou une foire, est l'occasion de pr\u00e9senter vos nouveaux produits, d'accro\u00eetre votre notori\u00e9t\u00e9, d'entretenir de bonnes relations avec vos clients, partenaires ou prospects. 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